The Claw (Choke Point)
It looked like some sort of gigantic computerized claw, sitting on the side of the shop. Big and slightly menacing, it was the biggest...
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The Advance Group LLC
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kmantle8
Aug 24, 20233 min read
Feeling the Pain (Pain Points & Benefits)
Part 5 of Megan’s Journey of Internet Marketing. “It’s about time you got here!” snapped Megan, as I arrived, 10 minutes early. “We are...
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kmantle8
Aug 8, 20233 min read
Where Your Customers Hang Out. (Your online presence)
Welcome to Part 4 of Megan’s Journey of Internet Marketing. I came in early to see Megan but found her with her salespeople and crew...
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kmantle8
Jul 26, 20233 min read
Why Should Anyone Buy from You? (Value Proposition) (Pt 3)
Welcome to Part 3 of Megan’s Journey of Internet Marketing. In our last episode, Megan learned how to Discover Her Ideal Customer. After...
190 views0 comments
kmantle8
Jul 15, 20233 min read
Megan's Journey to Internet Marketing - Part 2 - The Ideal Customer
Welcome to Part 2 of Megan’s Journey of Internet Marketing. In our last episode, Megan learned how to identify her product or service...
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kmantle8
Jun 27, 20233 min read
Why SEO Does Not Work for Most Businesses. Defining your product
“I’m stuck”, growled Megan. She was showing me her sales figures for the quarter. They looked a lot like last year. “I really thought we...
242 views0 comments
kmantle8
Jun 2, 20233 min read
Finding your Secret Weapon (Your Value Proposition)
I was talking to Frank at his machine shop recently. Frank owns a shop he inherited from his dad, and he is thinking about how to...
165 views0 comments
kmantle8
May 19, 20234 min read
How to lose money improving your business (Your Business Constraint)
Josh beamed as the truck rolled up in front of the shop. “This will make me a fortune!” he cried. The large flatbed held a giant crate....
302 views0 comments
kmantle8
Apr 26, 20233 min read
Why Nobody Wants to Work Anymore (Employee Retention)
This is a photo of a construction project I saw in India. At one point I was making frequent visits to Delhi I saw these women working at...
803 views0 comments
kmantle8
Mar 26, 20234 min read
Where Common Sense is not Common. (Standard Operating Procedures)
I don’t get it, it’s so simple,” Mark complained. “All they have to do is check before they leave and make sure they have everything. How...
415 views0 comments
kmantle8
Mar 10, 20234 min read
Losing Superman (Visibility Process Organization)
“I just don't get why this is so hard. We never had a problem with Jason” I was visiting with a client a while ago and he was talking...
174 views0 comments
kmantle8
Nov 8, 20223 min read
Why Your Accountant is no Help
I find it interesting that in more than half of the engagements I enter into, there is a discussion of replacing the company CPA in the...
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